the character bookthe character book
1 bound volume · pdf + printed hardcovereverything below, designed into one book: the turnaround, the expressions, the poses, the specs, and the bible. you always get the pdf. want it on the shelf of your shop or your office? we print and bind a hardcover copy too.
model turnaroundmodel turnaround
4 locked viewsfront, three-quarter, side, and back. this is what makes your character reproducible instead of a one-off drawing: any artist, any tool, any year can rebuild it exactly.
expression range · sample spreadexpression range
10 expressionsjoy, surprise, sleepy, proud, worried, laughing, and more: ten emotions, each rendered on-model. this is what lets your character react to anything, a holiday, a sale, a monday, without ever breaking character.
poses + props · sample spreadposes + props
10 poses, built around your businessthe ten poses you will actually use: pointing at your offer, holding your product, giving the thumbs-up, waving from the door. for pearl that means toothbrushes and floss. for you it means your tools, your cups, your gear.
color + material specscolor + material specs
2 pages · exact valuesthe exact palette with screen and print values, plus material references for the fur and the shine. this is the page your sign maker, your embroiderer, and any ai tool all read from, so pearl mint never drifts into somebody else's green.
character bible · do + don't spreadcharacter bible
8 pages · personality, voice, ruleswho your character is, how they act, and what they would never do. the do-not spread matters most: see the grey walrus and the blue one with the red marks? that is the bible catching drift before it happens, so every future piece stays on-model no matter who makes it, you, us, or an ai tool.
ai reference pack · excerptthe ai reference pack
24 curated reference imagesthis is the quiet superpower of the kit. twenty-four images, curated per motion range with the extremes separated out, engineered so ai image and video tools keep your character perfectly on-model. drop them into the tool of your choice and make your own content whenever you want. more references is not better; the right ones are. that is the craft.
master files make this possiblemaster art files
every pose + expression · hi-res, transparent, print-ready"merch ready" means exactly this: every pose and expression as a high-resolution file with a transparent background, sized for print. hand them to any print shop, sticker maker, embroiderer, or plush manufacturer and they can go to work the same day. no designer required in between.
launch content, made by us
12 finished pieces · 10 posts + 2 animation loopsnot templates, not suggestions: twelve finished pieces we produce for you, written to your business and polished through a real edit suite. ten social-ready posts and two animation loops, so your character shows up in the world the same week you get the box.
the extrasthe extras
wallpapers · avatars · poster artphone and desktop wallpapers, profile avatars for your social accounts and review replies, and poster-sized hero art ready to frame for the lobby. small things that make the character feel like it lives at your business, because it does.